The holiday season has a way of making us pause and look at the choices we’ve made, the ones that stayed with us, and the ones that faded as quickly as the gifts we unwrapped.

December is often seen as a month for spending, but for seasoned investors, it is a time to position for the year ahead. With clearer market outlooks and increased liquidity, December remains one of the most strategic entry points for real estate–backed assets.

December is typically framed as a month of closure—year-end spending, holidays, and a pause before January. But for investors, December often serves a very different purpose. It is a moment of clarity, positioning, and intentional decision-making.

Holidays are the time when we are bombarded with deals left and right; the “discounts” are tempting, and coupled with year-end bonuses, overspending becomes almost inevitable. New phones, new clothes, new things we’ll lose interest in within a few weeks.